Clik here to view.
Are you ignoring prospects who don’t have a computer or smart phone?
There are billions of people in the world who aren’t able to read this. No, not attorneys, although I’m sure there are still a few who haven’t evolved into the 21st century. But they aren’t my target...
View ArticleClik here to view.
Create a (free) social media web page about you with about.me
A social media hub page is a virtual business card: a single web page with a brief bio (or link thereto) and links to your websites, blog, Facebook, Twitter, and other social media accounts. This...
View ArticleClik here to view.
Marketing legal services at the XMAS dinner table
Ah, Christmas dinner with the family. A time to celebrate the holidays and enjoy a good meal. You’ll find out who got engaged, who got divorced, who had a baby, and who has passed. You’ll eat way too...
View ArticleClik here to view.
How does a new attorney get clients?
Yes, how does a new attorney get clients? I remember when I was opening my practice this was something I desperately wanted to know. Unfortunately, I couldn’t find a good answer. I was told that I...
View ArticleClik here to view.
Business cards and attorney websites
Awhile back I wrote a report about business cards–what should go on them, how to use them, that sort of thing. A few attorneys who read the report asked me whether they should put their photo on their...
View ArticleClik here to view.
Halloween attorney marketing ideas
There’s a commercial running where a family is trick-or-treating and planning their route, so they can scoop up the best candy. The son says to stay away from a house where a dentist lives because he’s...
View ArticleClik here to view.
Advertising for attorneys who don’t advertise
It’s raining and there was a collision in front of my house this morning. Naturally, I grabbed some business cards and ran outside. Just kidding. I don’t do that anymore. Just kidding. I just put on my...
View ArticleClik here to view.
What kind of attorney are you?
When you hand someone your business card and tell them you’re an attorney, what do they typically say to you? They ask, “What kind of attorney are you?” or “What kind of law do you practice?” They...
View ArticleClik here to view.
I just met you, and this is crazy. But here’s my number. . .
You just met someone. You give them your card. Then what? What do you do? Do you tell them to call you? Do you give them a reason to do it? Something you’re going to share with them, or something you...
View ArticleClik here to view.
You are advertising, whether you know it or not
I was looking at an email from an attorney. At the bottom, after his signature, it said, “Attorney at Law”. He provided contact information but said nothing about his services. He’s advertising, but...
View Article